The introduction of technology and the internet boosted the business world. This lead to the development of Ecommerce websites. These websites became so popular that now you can buy and sell anything through them.
With Google and other search engines adopting new strategies, SEO has become a fresh tool for increasing the audience base. The search engine optimisation can add value to your Magento store. These online stores are set up using basic web development tools. Here is a compilation of some quick and easy practices you can adopt to rank higher on the search engine page.
How to rank up your Magento store?
Title tags: The management system of Magento development services lets you create title tags and headers manually. You can give them specific names and titles so the audience can easily find what they are looking for. The best way of doing it is by creating different title tags for different products. Forex, if you sell dairy products online, you can give separate tags to toned products and separate ones to the others.
Keyword research: Search engines crawl a website to find the relevant information. It catches the keywords that match the text entered by the user. So, if you have done good research on the keywords, you would know what a potential customer will search for. Once you get the relevant keywords, they can be properly placed in the blog or website content. This will help you rank higher in the organic results.
Remove duplicate content: The search engine eliminates the sites that use excessive or duplicate keywords. Of course, you can surely use a keyword multiple times in a particular blog, but it shouldn’t be overused.
The same is true for other content as well. For example, all the blogs, articles, and product descriptions you add to the site should be well-written. Duplicate content would lead to lower cheap seo services India rankings.
Avoid plagiarism: Plagiarism is a crime, and the search engine knows this pretty well. So, Google can easily detect that. But, apart from that, plagiarism can get you in trouble. So, you need to generate original content for your website.
Backlinks: Outbound links or backlinks are a great way of enhancing your audience reach. The process involves getting the link to your website added to another website’s page. This boosts your reach, and people get to know about your services. Always make sure to place the links on a website that belongs to the same domain.
Responsive website: A slow and unresponsive website is never preferred. Even the search engine neglects such web pages. It would help if you analysed the speed with which your webpage loads. If it takes a lot of time to load, you may have to change the uploaded media. You are advised to add compressed images, so the website remains responsive.
Long-tail keywords: One of the best ways of attaining a higher place on search engine results is by including long-tail keywords in your content. They are more relevant to the text entered by a user in a search engine.
An Ecommerce website has to compete with the competitors for the audience. Therefore, you can get a higher rank in results by paying attention to the best search engine practices.