Digital Marketing an augmented tool for Real Estate industry

Shreyaz is a passionate blogger and Digital Marketing trainer. Her Passion is to conquer all aspects of the advanced digital Marketing Training Programme.

Digital marketing will obviously transform the future and why not real estate alone. The digital world can really guide the brokers in making clear decisions when they are involved in the purchasing process. Moreover, the property tour is very easy to make online so that the customer witnesses from wherever they are. Documentation, paperwork, legal certificates everything is linked with online and creates an easy approach for the customer.

Has digital marketing changed the market completely? The answer was partially it has changed but yet to make incremental and developmental changes in the industry. Comparatively the presence of real estate developers in online marketing is growing and it’s witnessing a huge response in profit maximization. Owing to the customers move from conventional methods to digital tools this change has completely taken place.

 How will digital marketing transform the real estate industry in 2020?

Enhanced visibility and exposure

Multitudes of commercial projects are coming up every day irrespective of size, location, and cost. Digital world influence is mandatory in creating an easy approach to the customer. Marketers who use Technology progress quickly as well as on with customer expectations. Imagine if you are very active in social media marketing obviously you can get to know the customers’ expectations, requirements, and preferences.

Marketing automation

Being in digital marketing technology is not an easy task because you have to continuously engage, create and target more people through your content, post, pictures and also customization should take place frequently. Sufficient time is enough to be involved in this digital marketing but the result is really achievable in a magnanimous way. Automation platforms can really work out for creating more situations for people who do not have enough time to engage. You can focus on email campaigns, at Bosch come and many more digital tools are available in the near future.


This is found present for many numbers of years yet the increased usage has not happened till now. Integration of voice, text messages takes place through chatbots with the customers. Nowadays the real estate industry can make use of this option to create a virtual reality. It is in the Limelight and in your future, this is going to completely sweep the digital world. This has reported an annual growth rate of 24 % and which will be expected even higher in the near future. Messaging applications have started including this tool to brand promotion. It’s not only involved in brand promotion but also focuses on customer support in a personalized way.

Accept on-coming reality

Whenever we plan to purchase a property or to make a decision regarding property finalization, we obviously would like to witness it in person. This is what we expect through digital marketing as well it is also practically feasible to make your customers visit reality through this technology. Virtual two years of properties have become a key role in making the customers view different kinds of properties by being in their place. If you happen to visit a property by person maximum you can go for one or two but due to this augmented reality concept many, more properties can be seen through this virtual tour. Adopting search tool kits can really offer an option to the buyer and seller. Intelligence and augmented technology are inevitable from 2020 onwards.

Social advertisement campaigns

This is one of the reliable channels which is used for marketing, promoting and selling your products. Multitudes of companies still do not understand how this has created an extreme result of reaching people yet as an opposite measurement many companies have witnessed success because of running their campaigns in social media. It’s very helpful for targeting, segmenting and positioning your business where you can use all kinds of marketing tricks to brand properties and projects to achieve an outstanding return on investment.

Blockchain Technology

The rental process is what we consider as one of the important things to be handled by the owners and many companies have started using this platform to simplify every kind of intricacies involved between the tenants and renters. Marketers promote their brands are places through the ads and make sure the advertisement is clicked by the customers.  The process is completely governed and transparent in every step because the personal information used by the marketers should not be publicized but to use wisely.

Influence or affiliate marketing

Authentic and reality speak more in property selling points potential clients would definitely be expecting the property to be visited as a person since it involves a huge amount. In this context influencer marketing works very effectively because they are able to reach out to the customers in a greater way and also help the seller to assist advertisement campaigns. The advertisements whatever you try to project in your marketing should speak real and should not be unrealistic which can also create a negative impact.


Usage of digital marketing is not the greatest step that anyone can take but it is important to target your audience and create a niche market for your respective business. Presenting your business online is the best idea that you can do to your brand and also get maximum recognition worldwide. Whoever is looking for renting a property or selling of the property can make use of the steps to enhance their business. If you do not know how to do that either you can hire a digital marketer or you can pursue the best digital marketing courses in Chennai relevant to your field.