SEO marketing can be useful to increase your search rankings on search engines like Google, Bing, Yahoo. When did you update your website’s SEO? If your website’s copy, tags, and keywords have been changed for months, you need to refresh your content.
Thus your SEO strategy often outdated. It is crucial to keep your website up to date with technology. This article outlines five signs that can help you notice the weaknesses of your resources.
1. Keyword Stuffing
The biggest red flag of an outdated SEO strategy is keyword stuffing. Even if the term is unfamiliar to you, they refer to the practice of using a keyword as many times as possible on a page, regardless of whether or not they are relevant or how they read.
When a search engine like Google was first launched, stuffing a page with keyword results was a simple way for them to rank well in search results. Nowadays keyword-stuffed pages provide a poor user experience. Now it is an outdated tactic. It also helps avoid Google’s penalties.
2. A poor set of Features
Sophisticated technologies allow webmasters and marketers to implement additional features to business websites to help a client with information search and product or service choice.
- You can add online assistance, like Venngage.
- Offer them alternative products, services, or content they want. You can use an e-commerce segment like Shopbop.
- You can invite them to get a quote or start a visual guide through your website.
To decide what will work on your website, consider competitor analysis and A/B testing of different features.
3. General Keywords
Even if your keyword density is not excess, your content may not be visible in search results. This is because you do not use specific keywords in your content to promote a particular product or service.
Google’s ranking content is based on how closely the keyword matches the product/service you intend to promote. The more relevant the search, there will be search results are higher. Use a combination of general and specific keywords.
4. Thin content
Basically, a thin page that doesn’t serve a purpose or provide visitors with the information they want. With this, your site may have problems.
These will help you identify which pages you can improve. This can serve as a great source of long-term content ideas. And also it helps your site rank better for the keywords on those pages.
5. No Brand Identity
If your business has created its corporate identity and voice, present it on the internet.
- Use your brand logo and colors.
- Consider corporate fonts.
- Use brand signs or patterns. Mascots can also be used.
This will grow trust in your brand. And communicating your brand idea and marketing message and differentiating yourself from the competitor.
Do you need to update your SEO?
Optimizing a site is an ongoing process. This is changing along with the growing SEO industry. If your site has a large number of pages, it can be difficult to keep up.